Ep 078: Brenden Kumarasamy

What do you believe in that most people don’t? Brenden Kumarasamy asks

Brenden Kumarasamy shares how he was able to build a client base made up of C-level executives for his coaching business at the age of 23, all while continuing to work a full-time job. 

Three key juicy bits from this week’s episode: 

  • The stuff that truly matters at the end of your life 
  • Land upon a unique business idea by asking yourself controversial questions 
  • What to follow instead of your passion when deciding to become an entrepreneur 

In this episode we discuss:

00:22 Introduction to Brenden Kumarasamy 

  • Brenden’s background [00:53] 

02:22 What drew Breden to public speaking? 

  • Why Breden decided to turn public speaking coaching into a career [04:10] 
  • Why Brenden focused on coaching business leaders  [05:28] 

07:23 What led Brenden to focus on producing content on YouTube 

  • Brenden’s advice for people who are afraid of being on camera  [08:52] 

09:55 How Brenden funded his YouTube videos 

  • The value of Brenden’s YouTube channel to his coaching business [10:10] 

11:51 Brenden’s reflections on legacy 

13:55 How Brenden plans on transitioning to working on his business full-time 

17:02 Key habits that helped Breden along his path 

  • A hard question that Brenden has asked himself ala Zero to One [18:31] 

21:02 Brenden’s coaching style 

22:16 Brenden’s biggest failure in business 

24:34 Where do your raving fans live? 

Quick Juice Questions:

25:52 What are the first steps that aspiring entrepreneurs should take? 

Don’t follow your passion, because passions are unlimited and, often, you won’t even know what yours are off the bat. Instead, decide what the world needs you to do right now, even if it means getting a job for some temporary financial stability. Over time, as you begin to solve your own, personal problems and become free to think beyond yourself, your passions will come, and an idea for a business will be inevitable. 

29:09 What has inspired you the most in your journey and where are you most inspired? 

It’s been about picking the right heroes to look up to. The number one guy I look up to right now is Scott Harrison, the CEO of a nonprofit organization called Charity: Water. From his story, I’ve learned to not repeat the same mistakes. What inspires me is twofold: the heroes that I don’t yet have access to, and learning from the people who are around me. 

30:25 Which book has inspired you and changed your thinking the most? 

Thirst by Scott Harrison and Zero to One by Peter Thiel 

31:24 If there’s one last bit of Executive Juice you can share for people who want to get to the top of their property game, what would it be? 

It would be my favorite quote of all time: “Be insane or be the same.” If you made it this far in the conversation, my guess is you’re very serious about making a change in your life. You’re very serious about doing something different. The only way to truly do something meaningful in your life is to be insane. Don’t you find it odd that a 22-year-old started a YouTube channel on public speaking communication tips—not a vlog, not a prank channel, not a comedy skit—and went on to coach C-level executives at the age of 23; but also lives in his mother’s basement and is having this very conversation on a mattress and doesn’t own a car? How do any of those decisions make any sense? And that is the point. When your decisions only make sense to the only person that matters—which is you—then you’re probably on the right track. So be insane or be the same. 

Books Mentioned:


  • At the end of the day, if you’re a business owner—somebody who wants to sell an idea—the biggest thing that you need to keep in mind is it’s always “show, don’t tell”. Never tell people what you do. Show them what you do. 
  • The remedy to the fear of being on camera is by asking, “Do my ideas matter enough so that people want to hear them?” If those ideas matter more than the fear, you’ll be a lot more compelled to make videos. 
  • The issue of most people in their 20s is that they value money over time. 
  • Geniuses understand how much they don’t know about a given situation. Similarly, entrepreneurs are good at evaluating worst-case scenarios. 
  • The most interesting ideas always stem from controversy. 
  • Decisions are always more important than passions because passions are unlimited and decisions are limited. 

Connect with Brenden: