Ep 086: Seth Bacon

 CEO & Founder Seth Bacon’s story of creating a $20M life critical business

Seth Bacon shares how he was able to turn downward spiral in his career as a firefighter into a catapult that inspired him to start a business in the medical logistics and transportation industry.

Three key juicy bits from this week’s episode:

  • Knowing which product or service to focus the business on
  • Finding partners and early employees for your startup
  • Brian Smith’s four-step process to bouncing forward amid adverse times

In this episode we discuss:

00:59                    An introduction to Seth Bacon

  • Trinity Air Medical [01:22]
  • What most people don’t know about Seth [01:54]

02:57                    Why Seth moved into the transplant industry

  • Considerations to know how to hone in your business’s focus [5:24]
  • How emotion slows down decision-making [6:51]

10:54                    Systematizing an industry that deals with life-threatening scenarios like patient or organ transplant

12:27                    Seth’s career as a full-time firefighter before Trinity

  • Why Seth decided to to start his own business [14:02]
  • Why Seth was asked to leave his job [15:36]
  • Why Seth looked to entrepreneurship instead of looking for another company [19:44]

23:33                    How working as a paramedic inspired Trinity

25:08                    Finally starting the business

  • Disrupting the medical air service industry [27:24]
  • Marketing the business [29:48]

33:38                    Persevering in the face of endless “no”s in the beginning

35:21                    Knowing which advice to walk away from an interaction with

36:28                    Hiring the first few employees

40:18                    When Trinity began to transport organs

41:09                    Trinity’s size, market share, and revenue so far

41:45                    Seth’s vision for Trinity

44:52                    Seth’s parting advice

Links Mentioned:


  • You have to be able to listen to your customers and shift and pivot and understand that there’s an evolution to a business. Otherwise, you miss that evolution, that wave.
  • When you’re handed adversity—when life changes and pivots right in front of your face, how you respond to it and handle it is what makes the big difference.
  • The only way we can improve and get better is if we try our best to be open and communicate and to be vulnerable.
  • More important than the idea is the execution. Better than bad action is inaction.
  • Those moments in our lives that are very dark, very difficult, and very stressful are the same moments that cause us to do something, take action.