Ep 51: Genecia Alluora

Don’t let others’ limitations be yours, with entrepreneur and former Miss Singapore Genecia Alluora

Former beauty queen and award-winning entrepreneur, Genecia Alluora was born into a poor family. At age 18, not wanting to “keep working by the hour”, she turned to entrepreneurship.

While she’s had her fair share of failures, one of the most memorable being a venture that ended in a six-figure debt, she has seen great success including successfully exiting a cafe retail chain to a public listed company.

Now founder of Soul Rich Woman, South East Asia’s leading network for female entrepreneurs, Genecia joins me in this episode to share the lessons she has learned during her entrepreneurial journey. We discuss:

  • How Genecia escaped to the “right race”
  • How having a mentor helped “shortcut” Genecia’s journey to success
  • How to choose a mentor

In this episode we discuss:

00:43               Introduction to Genecia Alluora

04:05               The source of Genecia’s entrepreneurial ambition

11:45               Genecia’s current focus — getting women to use their voice to share their stories

13:30               How Genecia learnt to find her voice

15:35               The first steps to finding your voice and how to conquer your fear of sharing your story

19:42               One of Genecia’s biggest failures and what she learnt from it

22:24               How Genecia got through a six-figure debt

26:40               Habits Genecia had to consciously work on

27:32               Why you need a mentor and how to choose a mentor

Quick Juice Questions

33:00   Do you currently invest? If so, what do you look for in an investment, and why?

“I look for investments where the power of scalability is really high.”

 33:35   What most inspires you? When and where are you most inspired?

“I’m most inspired when I’m alone and reflecting on my goals and my achievements.”

34:15   Which book has inspired you and changed your thinking the most?

“Rich Dad Poor Dad is definitely one of the books that got me started.

Then I read Kim Kiyosaki’s Rich Woman. That has really changed my life and my insight about cash flow. By understanding this concept of cash flow, it helped me in my image consultancy business and, later on, in applying that into my cafe retail chain business.”

35:07   If there’s one last bit of Executive Juice you can share for people who want to get to the top of their property game, what would it be?

“Get out of your comfort zone. Go towards the dreams you’ve always wanted to achieve. Find someone who can mentor you.”


  • “I really believe that when a woman changes her life, her entire community benefits.”
  • “What other people believe is their own ceiling, not yours. You decide your own ceiling. You run your race, not theirs.”
  • “Before we are masters, we are masters of disaster.”
  • Self care is really important. Only when the cup is flowing, that’s when we can give more.

On telling your story

  • “Sell to everybody, sell to nobody. Speak to one, speak to many.”
  • “If you are still holding back all these experiences you have gone through, you are somehow also depriving someone you could influence and impact and help.”

Connect with Genecia Alluora:

Books mentioned: