Ep 63: Amy Goober

Perfection is the enemy of action! Get consistent and persistent with Amy Goober

Amy Goober shares the big transition she made from being the naïve young founder of the Icing on the Cake bakery to becoming an in-demand certified health and business coach.

Amy joins me in this episode and we discuss:

  • Tips on staying the course, whatever your goal
  • Making big career shifts
  • How looking back to your past can help you shape your future

In this episode we discuss:

00:29                     Introduction to Amy Goober

  • Amy’s background [00:41]
  • What Amy is focusing on right now [01:07]

02:48                     Why Amy left full-time employment

05:28                     What led Amy to start her bakery

  • How Amy managed her transition from paid employee to struggling business owner [8:35]

12:05                     Amy’s biggest lesson learned while managing her bakery

14:43                     The importance of consistency and persistency

  • Why perfection is the enemy of action [18:22]
  • How looking back allows you to look forward [20:54]

25:49                     Lessons that Amy took from previous failures and applied to her health coaching business

  • How to make drastic career transitions (including going from stay-at-home mom to getting a job or starting a business) [29:21]

30:22                     The biggest skill that Amy had to develop in order to achieve success in business

Quick Juice Questions

32:27      What is your best tip for those thinking about leaving full-time employment?

Just do it. You need to have the “money cushion”. Some people say it’s six months or twelve months of living expenses. Research and get support from others. You may regret doing it, but you very well may regret not doing it.

33:30      What are the first steps that aspiring entrepreneurs should take?

Look back and see what you enjoy doing and look forward and look around. There’s a great career guidance book called What Color is Your Parachute? which says that you need to think about what you really want to do that you can make money doing. My mom always said, “If you’re not making money from it, it’s an expensive hobby.”

35:14             What has inspired you the most in your journey and where are you most inspired?

I’m an envious person by nature. When I see other people succeeding at things, first it sort of gets me in a way that demotivates me, but later on it gets me in a way that drives me. I think, “If they could do this, I could do this.” I get most inspired online. I’m in so many Facebook women entrepreneurial groups. I find my inspiration when I see what other people are doing and accomplishing.

37:06             Which book has inspired you and changed your thinking the most?

The Secret by Rhonda Byrne.

38:18             If there’s one last bit of Executive Juice you can share for people who want to get to the top of their property game, what would it be?

Do it. I look back to the years when I was in the 9 to 5 world as something that I really needed. It was a great launching pad for me; but it was very stifling because I really couldn’t be myself. It was so structured and, at that time, male-dominated. That’s not all there is. If that’s what you love and that’s what you want, great. But if you’re listening to this podcast and you’re not happy in the job you’re in, and you’re wondering what you can do to break free from it, just know that you can go back to your past—your safety net. That world is not going away. You’re not giving it up. You’re just stepping outside of it and seeing what you really have inside yourself.


  • Steady yourself and realize that there are going to be peaks and valleys on your business journey. It’s all about putting one foot in front of the other. Don’t get too high with the highs and don’t get too low with the lows.
  • We are the sum of our experiences. When you’re looking for something and you don’t know what it is, look back. There’s got to be something in your past experiences that is going to lead you to where you want to go.

Connect with Amy Goober

Books mentioned