Ep 64: Katia Rave

Leaving work for greater wealth is perfectly acceptable! With Katia Rave

Katia Ravé shares her fascinating journey from owning a hair salon in France to becoming a hairdresser at the White House to settling down in North Carolina as a highly-respected business strategy coach.

Katia joins me in this episode and we discuss:

  • Why you need to know and own what you’re worth
  • How to detach yourself from negative emotions and self-talk
  • Defining success on your own terms

In this episode we discuss:

00:26                     Introduction to Katia Ravé

  • Katia’s background [00:45]
  • What Katia is focusing on right now [01:16]

03:30                     Why Katia left full-time employment

  • How Katia got her first job in the U.S. as a hairdresser at the White House [5:37]

07:02                     Katia’s background in the beauty business

  • Why you shouldn’t be afraid to talk about money and your worth in dollars [9:20]
  • Leaving the business and moving forward [10:22]

11:57                     How Katia became a business strategy coach

13:49                     Even successful entrepreneurs can experience impostor syndrome

  • How to detach yourself from negative emotions [15:00]
  • Eradicating negative self-talk [15:57]

18:10                     The biggest failure that Katia experienced early in business

  • How Katia developed a thick skin against other people’s opinions [20:23]

23:23                     The importance of dialing down your drive when interacting with clients.

Quick Juice Questions

26:58      What is your best tip for those thinking about leaving full-time employment?

Don’t believe the lie that you’re going to have so much freedom and so much money at the beginning. If you don’t have some money set aside, I would say, wait a little bit.

27:36      What are the first steps that aspiring entrepreneurs should take?

Hire a coach. You can learn it on your own and make it in five or ten years with Google and YouTube. But when you have someone who can give you the strategy for you in the right order, you won’t get attracted to all the shiny little diamonds that everybody’s throwing at you, you will end up spending a lot less money and make it a lot faster.

28:27             What has inspired you the most in your journey and where are you most inspired?

Other people’s success. Having heroes and people you look up to without discounting people just because they have some gifts or traits that aren’t relevant or don’t appeal to you. Instead, focus only on the qualities that you want to emulate. I’m most inspired when I’m at the beach or anywhere by the beach.

29:56             Which book has inspired you and changed your thinking the most?

The Wealthy Spirit by Chellie Campbell and The Big Leap by Gay Hendricks.

31:09             If there’s one last bit of Executive Juice you can share for people who want to get to the top of their property game, what would it be?

This is such a beautiful journey. If you want it, you have to want it really, really bad. Picture where you want to be. For me, I want to be in a cottage in Europe by the ocean. That clear vision drives me every single morning when I think about it. Know why you want it and understand why you’re doing this.                    


  • Why don’t people talk about money? I want to make money, and with that money, I can give back exactly where I want to give back.
  • Dial down your drive. When we’re very driven, we think our clients are the same. I can’t want it more than my client. We need to meet them where they’re at versus them meeting us where we’re at. It’s not about me. It’s about them.

Connect with Katia Ravé

Books mentioned