Following a Business Compass with Dave Buckingham
Dave Buckingham, CEO of Ecrebo, joins the show to share his entrepreneurial journey within the retail and CPG space. Ecrebo is a point-of-sale marketing specialist that enables retailers to deliver targeted offers to customers at the till alongside their receipt or digital receipt.
Dave has 25+ years experience within the retail and CPG insights and analytics space – with senior leadership positions at Kantar Retail, IRI, Loyalty Management Group and i2c. He was also President of Aimia Shopper Insights in New York.
In this episode we discuss:
- Following a business ‘compass’, rather than roadmap for goals and values
- Questions he always asks to drive focus and productivity
- Group accountability within the Ecrebo executive team
- The importance of effort and preparation: “You’ll get found out if you’re trying to wing it”