The importance of honesty, facing our true fears and shared values with Amy Cheadle
Amy Cheadle, joins me this week as we explore her entrepreneurial journey.
She talks about founding the Northern Dough Company with her husband, the benefits of having a salaried job while building your business, balancing parenting and running your business, and addressing the fear of failure.
In this episode we discuss:
00:56 Amy Cheadle on cofounding the Northern Dough Company with her husband
06:07 How Amy Cheadle went from a general aspiration to run a business to deciding on the Northern Dough Company
07:46 Having shared values and vision with your cofounder
09:12 Don’t Quit Your Job Yet – supporting the entrepreneurial dream with a day job
12:40 Fear of taking away the salary blanket and committing to your business full time
15:02 Advice for entrepreneurs who are scared of failure
17:22 Amy Cheadle on her biggest challenge and seeking the help of a professional coach
23:18 “Do you still have professional coaching?”
24:28 Balancing parenting and running a business
Quick Juice Questions
29:31 Do you currently invest? What do you look for in an investment and why?
30:00 What most inspires you? And when and where are you most inspired?
30:41 Which book has most inspired you and changed your thinking the most?
31:17 What’s the best piece of advice you’ve ever received and/or given?
32:11 If there’s one last bit of Executive Juice you can share for people who want to get to the top of their game, what would it be? “Be continuously kind to yourself and be realistic.”
- “You come up with an idea in one day, the next day it doesn’t result in rolling around in cash for a very long time.”
- “Think about whether you’re holding yourself back because you’re frightened of failing or whether there is a genuine reason. I think 90% of the time it’s fear of failure that’s holding people back.”
- “The pressure was mounting. And found I would spend 85% of my time planning, and the rest of the time not doing a huge amount.”
- “Building that [support] network is really important, but make sure that you don’t use it as a comparison.”
- “I think the best piece of advice is to soak up as much opportunity around you as you can, and not to get caught up on direct experience.”