Create a comedy business that no one laughs at, with Willy Kosovich
Willy Kosovich shares how he built a business in the realm of comedy and how he utilizes it towards his passion for boosting mental health in the workplace.
Three key juicy bits from this week’s episode:
- Thriving under pressure as a business owner in a new environment
- Troubleshooting your marketing campaign
- Turning your side project into your main thing
In this episode we discuss:
- 01:30 An introduction to Willy Kosovich
- Willy’s current focus [01:52]
05:43 Why Willy got into the business of comedy
09:02 Creating a comedy workshop
- Helping different clients achieve their desired outcome [11:19]
14:19 What inspired Willy to do stand-up in a foreign country?
17:14 Thriving under pressure as a comedian
19:01 Why Willy decided to start a company alongside his stand-up instead of finding a job
20:15 Willy’s biggest failure as a business owner
22:21 How Willy found connections for his email campaigns
27:22 How Willy generated interest for his potential services in the beginning
29:16 How COVID-19 impacted Willy’s business
32:54 Willy’s plans for the future of his business in a post-pandemic world
34:54 Willy’s parting words of wisdom
- Dealing with projects that fail despite all the effort you put into it [37:26]
- My first instinct in any situation is to make a joke.
- When you reach out to people on LinkedIn, keep it personal. People can smell bullshit from a mile away.
- I don’t put pressure on side projects. If I do, it reeks of it to my customers. Build a side project as a side project until it gets too big that it can’t be a side project anymore and it becomes your main project. If you try to make it your main project too early, it’s probably going to fail.